Marketing Services
Combining many years experience of providing marketing solutions to a diverse range of clients with in-depth, personal knowledge of the equestrian industry we are able to offer a range of solid marketing solutions tailored to meet the unique demands of the equestrian marketplace.
Marketing strategy and planning
A successful marketing campaign is based on sound planning. We can build marketing strategies aimed at meeting your specific goals that are measurable and accountable. We take into account market and competitor research to provide a plan that will help you get your message out to your target audience through the most relevant media - be it print advertising, online, PR, direct mail – or a combination of all these.
Whether you’re looking to launch your product or service to a rural or equestrian marketplace or are looking for a fresh approach to marketing an established business, we can help lay the foundations for success with a strategy aimed at targeting your audience, be it trade or consumer.
The brand is the lynchpin of any business – first impressions count and it is essential your brand reflects your product or service and is consistent throughout your marketing material. A start-up business that is branded professionally and consistently can find a fast-track to success, providing its product or service has the quality to match, while a company will never reach its full potential if its brand isn’t instantly recognisable within its target audience.
Working with a team of talented graphic designers we can help create a brand that will bring your vision to reality and resonate with your target market. We can also work within your existing brand guidelines to develop fresh, innovative campaigns that will reignite your customers’ interest while still allowing them to instantly recognise your brand. What we will always do is ensure your brand is treated consistently to help build its profile and, in turn, the trust and commitment of your customer base.
As the internet continues to grow and increase its media domination, your website is undoubtedly your most powerful marketing tool. Establishing a strong online presence - whether it be a simple brochure website, a database-driven mine of information or a slick e-commerce site - has never been more important.
We have extensive experience in designing and developing websites that not only look beautiful but that work hard – for you, and your customers. User-friendly functionality combined with underlying business systems helps your customers find the information they’re looking for and can streamline your business processes, freeing up your time. Meanwhile, content designed with organic SEO (Search Engine Optimisation) in mind will help ensure you appear in the search engines for the terms that matter.
PR - both on and offline - is a powerful and cost-effective way of boosting your profile. We can provide a PR service, whether it’s a one-off press release or a comprehensive programme of activity including releases, events, feature articles, sponsorship, competitions and more, to help generate coverage in the equestrian press and beyond without the expense associated with advertising.
With extensive equestrian knowledge within the team and connections to industry experts and professionals in all fields of equestrianism we can help get your product or service talked about – for all the right reasons.
Email marketing
We can provide you with the tools to send professionally designed, personalised emails to your existing, or a bought-in database at the touch of a button. You can undertake the process yourself via a secure, online interface or we can manage the whole process for you, from designing the email and writing content to sourcing equestrian consumer or trade data that reflects your target market.
Design for print
While a strong online presence is essential, there’s still an important place for good quality, beautifully designed printed marketing materials. From company stationary through direct mail pieces, post cards and fliers through to glossy brochures and catalogues we can help create striking designs that work with your branding – and even help with concept and copy.
Copy writing
We can provide professionally written copy that resonates with your target market, creating a unique ‘voice’ that represents your company and will be instantly recognisable across all your marketing collateral, from your website and advertising to direct mail and brochures. And, as we have worked with, own and love horses, we understand your target market and know what makes them tick.
We also have the knowledge and contacts to be able to research and write feature articles and advertorials – on behalf of both companies and equestrian publications.
Advertising
We can help plan and manage advertising campaigns designed to get your business in front of your target market within your budget. Depending on your individual objectives, we may recommend advertising in traditional equestrian magazines, local or regional press on relevant websites to help drive traffic to your website. In addition to planning and managing campaigns we can also develop fresh concepts from copy writing to design.
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